Howard Stern Makes History!

Launching His Show Exclusively On SIRIUS Satellite Radio Monday, January 9, 2006 Stern also reveals programming lineup for his 2 SIRIUS channels

NEW YORK, Jan 09, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- The long-awaited debut of revolutionary radio personality Howard Stern broadcasting exclusively on SIRIUS Satellite Radio (Nasdaq: SIRI) took place today. Stern also announced some of the groundbreaking programming he's created for his two SIRIUS channels -- Howard 100 and Howard 101 -- during his debut show.

Stern, who was joined by longtime on-air cohorts Robin Quivers, Fred Norris, Artie Lange and producer Gary Dell'Abate, opened his mic for the first time live on SIRIUS at 6 am ET and PT this morning. The moment was one of the most highly anticipated in the media world since Stern announced 14 months ago that he would be leaving terrestrial radio to broadcast exclusively on SIRIUS.

Starting today, The Howard Stern Show will be broadcast Monday through Friday on SIRIUS channels 100 and 101. The show will be live beginning at 6 am ET on channel 100, and on channel 101 beginning at 6 am PT. The Howard Stern Show runs approximately four hours. Although both channels 100 and 101 carry The Howard Stern Show and Howard 100 News, programs on channel 100 will be more Howard-centric, while the programs on channel 101 will be more entertainment-oriented.

Scott Greenstein, SIRIUS President of Entertainment and Sports, said, "There is no other personality like Howard Stern in the world of entertainment, and he is finally on SIRIUS Satellite Radio where he will be given the freedom and support to create and perform. Today we are seeing just the beginning of this remarkable pioneering force."

Stern also welcomed controversial, Florida-based radio personality Bubba the Love Sponge(R) as the weekday afternoon host on Howard 101. Bubba can be heard from 4 to 8 pm ET (1 to 5 pm PT) on Howard 101.

During the live debut broadcast of The Howard Stern Show on SIRIUS, Stern also revealed some of the new special programming he's created for his two SIRIUS channels. In addition to Bubba the Love Sponge(R), highlights of the two Stern channels include:

Howard 100 News - Full team coverage of the good, the bad and the ugly on the King of All Media.

Tissue Time with Heidi - Bedtime stories Howard fans won't want to miss.

Meet The Sterns - Ben and Ray Stern discuss Howard's childhood and take phone calls.

Super Fan Roundtable - Revolving panel of super fans discuss Howard and take phone calls.

Crack Whore View - These gals have a point of "view" you won't see on television.

Meet The Shrink - Howard's hand-picked psychologist and life coach discusses issues.

Red Peters Countdown - Uncensored songs, oddities, taboo subjects and the forbidden spoken word.

Updated programming information and schedules for Howard 100 and Howard 101 will be available at http://www.sirius.com.

About SIRIUS

SIRIUS delivers more than 125 channels of the best commercial-free music, compelling talk shows, news and information, and the most extensive sports programming to listeners across the country in digital quality sound. SIRIUS offers 68 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by- play games of the NFL, NHL and NBA and is the Official Satellite Radio Partner of the NFL, NBA and NHL.

SIRIUS products for the car, truck, home, RV and boat are distributed by Alpine, Audiovox, Brix Group, Clarion, Delphi, Directed Electronics, Eclipse, Jensen, JVC, Kenwood, Magnadyne, Monster Cable, Pioneer, Russound, Tivoli and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS is also available at heavy truck dealers, truck stops and travel centers nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz currently offers SIRIUS at major locations around the country.

Howard Stern And SIRIUS Announce The Most Important Deal In Radio History

Radio Innovator Signs Five Year Agreement to Broadcast on SIRIUS Beginning in 2006

Landmark Deal for SIRIUS and Satellite Radio Industry, With Significant Potential to Accelerate Growth for SIRIUS

NEW YORK – October, 6, 2004 – "King of All Media" Howard Stern and SIRIUS (NASDAQ: SIRI) announced today an epic agreement whereby Stern will move to SIRIUS beginning January 1, 2006. SIRIUS is the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country.

The world-renowned Stern is credited with revolutionizing the talk radio format. He is the No. 1 national radio host among males 18-49 years of age and ranks No. 1 in many of the 46 major markets where his show is broadcast, including New York and Los Angeles.

"It has been my dream to have the top-rated show in radio since I was five years old," said Stern. "SIRIUS - the future of radio – will take this dream to a whole new level as I bring my fans my show my way. It will be the best radio they will ever hear."

Known for his extremely loyal fan base and for his unequalled ability to migrate fans to other media, Stern has embarked on numerous highly successful ventures over the years while maintaining dominant ratings in his demographic. Stern has written two best-selling books - Private Parts, which was Simon & Schuster's fastest selling book ever, and Miss America, the fastest selling book in publishing history. He later starred in the highly successful motion picture adaptation of Private Parts, orchestrated the fastest-selling soundtrack in motion picture history and starred in the most watched entertainment pay-per-view special of all time. "The Howard Stern Show" is the E! television network's most successful show.

"Signing Howard Stern is, without a doubt, the most exciting and transformational event in the history of radio," said Joseph P. Clayton, CEO of SIRIUS. "He is an entertainment force of unprecedented recognition and popularity in the broadcast world, who is capable of changing the face of satellite radio and generating huge numbers of subscribers for SIRIUS."

"Howard is an incredible creative and comedic icon, and we are thrilled that he chose SIRIUS to broadcast what everyone believes will be the most exciting part of his career," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "There is absolutely no one like Howard Stern, and I'm excited that, for the first time, his show will be heard across the entire country as it was always meant to be heard."

Greenstein negotiated the five-year, multi-million dollar agreement with Don Buchwald, who represents Stern.

Buchwald said: "An important new industry is being developed and Howard wants to be its leader. He is truly excited to be working with SIRIUS, which will not only provide a new and innovative platform for his broadcast talents, but will draw on his skills as a businessman. SIRIUS has offered Howard and his fans a great opportunity to be a part of something truly remarkable, and we look forward to a spectacular future."

Through SIRIUS' nationwide broadcast system, Stern will be heard in every market across the country. Moreover, Stern's tremendous popularity among males 18 - 49 matches perfectly with SIRIUS' target demographic.

SIRIUS estimates that Stern only would need to generate approximately 1 million subscribers in order to cover the costs of the deal. Total production and operating costs for the Stern show, including compensation of the show cast and staff, overhead, construction costs for a dedicated studio, and a budget for the development of additional programming and marketing concepts, is estimated to be approximately $100 million per year.

"When you look at his enormous existing fan base, all we need is for Howard to bring in a small fraction of his weekly audience for this agreement to pay for itself," said Clayton. "Anyone who knows Howard, and who understands how loyal his fan base is, will not have a hard time seeing the incredible potential for growth that he will represent for SIRIUS. We are absolutely delighted that he will be joining our company, and we look forward to expanding the scope and diversity of SIRIUS programming with him."

Additional information regarding the agreement is available in a Current Report on Form 8-K filed by SIRIUS with the Securities and Exchange Commission.

SIRIUS will host a conference call today at 9:15 am ET to brief analysts on the agreement. The audio portion of the call will be webcast at www.sirius.com.

About SIRIUS
SIRIUS, now available to over 10 million DISH Network satellite TV and SIRIUS Satellite Radio subscribers, provides listeners with over 120 channels of the best commercial-free music, sports, information and entertainment, with digital quality sound coast-to-coast, broadcast daily from New York City, Los Angeles, Nashville, New Orleans, Houston and Daytona. SIRIUS offers 65 channels of 100% commercial-free music, and features 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95, with greater savings for upfront payments of multiple months or a year or more. SIRIUS also broadcasts live play-by-play games of the NHL and the NFL, and is the Official Satellite Radio partner of the NFL.

SIRIUS Satellite Radio products for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Eclipse, Jensen, JVC, Kenwood, Panasonic, Sanyo and U.S. Electronics, and can be purchased at major retailers including Advance Auto Parts, Best Buy, Car Toys, Circuit City, Crutchfield, Good Guys, Wal-Mart, Sears, Tweeter and Ultimate Electronics, along with RadioShack and DISH Network outlets.

SIRIUS' exclusive automotive partners DaimlerChrysler, Ford and BMW represent over 40% of new cars and light trucks sold annually in the United States. Automotive brands currently offering SIRIUS radios in select new car models include BMW, MINI, Chrysler, Dodge, Jeepâ, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Automotive brands that have announced plans to offer SIRIUS radios in select models include Jaguar, Volvo, Land Rover and Aston Martin. In 2004, SIRIUS radios are expected to be available in over 80 different car models, with more than 50 of them factory programs. Also, Hertz currently offers SIRIUS in 29 vehicle models at 53 major locations around the country. In addition, the Penske companies – Penske Auto Group, United Auto Group and Penske Trucking – are offering SIRIUS radios as a factory installed option, where available, in their cars and trucks through their dealerships.